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Site address:
www.DatingDirect.com
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What Dating Direct claims:
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- The UK’s largest dating service with over 3 million members
- Your next date is just a click away
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Ease of use: |
- Simple, clear navigation.
- Quick upload
- Very popular site
- Your home page includes your profile, Your messages, and Your favorites.
Our Comments
Dating Direct is a very simple site to use, quick and easy to navigate. |
Sign up process: |
- Simple form to complete, then await approval before your profile appears in searches
- Dating Direct aims to approve all profiles all within 24 hours
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Photo’s / Audio / Video |
- Dating Direct requiers that all photo's are approved, usually within 48 hours.
- Can add a maximum of 5 photos (or only 2 if you need to send them (freepost address) in to be scanned)
- One must be public, but the rest can be private
- No Audio or Video, Dating Direct consider this an unsafe method of communication that may entice a user to unwittingly give out personal information e.g. personal items or other things in view of the camera
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Membership levels & price: |
- Free Standard membership, which includes:
- Premier Membership of Dating Direct:
- 3 day trial - £4.99
- 7 days - £9.99
- 1 Month – £19.99
- 3 months - £39.99 (on Special Offer)
- 6 months - £59.99
Includes:
- Unlimited messages (but 50 a day maximum)
- Use of Premier search function ( a more detailed search that allows you to search for additional criteria such as Race, Religion, Vegetarians, Smoker/non smoker and whether the member has children or not.)
- When signing up for Premier Membership; sites gives away ‘free’ bundles of SMS text alerts (respectively – 5; 10; 20; 60; and 120)
- Additional SMS alerts cost:
- 10 messages - £2.00
- 25 messages – £3.50
- 50 messages - £5.00
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Search Tools: |
- Postcode search
- Standard search based on your standard search settings
- Premier search
- Photo gallery search
- New member search
- Fast find (if you already know someone’s ID)
Dating Directs search results are ordered by the date the individual last logged in
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Instant Messaging / Chat etc |
Messaging is the only form of communication on Dating Direct |
Extras: |
- Able to ‘hide’ your profile to remove youself from the search results.
- Ignore list – if you do not want to receive any more messages from a particular member
- Text Alerts – SMS text advising you when you have received a message (charged)
- Cupid Mail – weekly email update of any new members from your area.
- Events – in association with Chemistry – all around the main towns in the country, ticket prices around £30
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Number of active members: |
Information requested from Dating Direct |
Average new sign ups per month: |
Information requested from Dating Direct |
Additional information about the site: |
Information requested from Dating Direct |
What we found: |
- Huge amount of active members online at the time we looked
- Approval is a little slow, but we signed up on a bank holiday weekend
- Profiles clear and easy to read, enough with photos that you will never have to worry about those without
Our Comments
A well constructed and thought out site. Easy to navigate and work your way around. The amount of members should mean it wont be hard to find someone local to you.
Overall we found this site to be among the best sites in the UK what it lacks in the limited ways of communicating it more than makes up for with ease of use and quality of the site. Good value for money |
Quality Award

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Online-Dating-Reviews grading |
Overall score of: 74% |
Date of Review: |
13 th April 2006 |